On Wednesday, 21 January 2026, journalists, opinion leaders, and agri-food sector professionals gatheredinWarsawforaninformativeeventdedicatedtofreshEuropeanfruits,heldintheframework of theEuropeanfruitscampaign. The campaignis co-financed bythe EuropeanUnionandimplemented in Greece, Poland, and the Czech Republic.

The event took place at Mykonos Greek Restaurant & Bar and marked the first physical-presence activity of the campaign in Poland, creating a direct channel of communication with media representatives and professionals from the food market.

Duringtheevent,themainpillarsoftheEuropeanfruitscampaignwerepresented,withafocusonthe value of fresh European fruits, the high quality and safety standards that characterize them, and the importance of incorporating fruits and vegetables into daily diets as a key element of a healthy and balanced lifestyle.

Particular interest was generated by the practical tips shared by the event speakers. Klaudia Buczek, nutrition expert, presented simple and practical advice for maintaining a balanced diet. Dr. Spyridon Mamalis, Professor of Marketing and President of ELGO–DIMITRA, highlighted the importance of quality and safety in fresh fruit production. At the same time, Athanasios Paschoulas, Marketing ProjectManagerofASEPOPNaoussa,presentedtheprogrammebeneficiaryanditsroleinpromoting high-quality European fruits.

KeyTakeawaysfromtheEvent

• According to dietary guidelines in Poland, the consumption of at least 400 g of fruits and vegetables per day is recommended, by including a fruit or vegetable in every meal, contributing to overall health and well-being.
• Variety of colours on the plate: Choosing fruits of different colours helps ensure the intake of a wide range of vitamins and antioxidants.
• Fruits andhydration: Witha water content ofupto 70–90%, fruitsoffer a naturalandenjoyable way to stay hydrated throughout the day.
• Quality and safety in practice: European fruits are produced and controlled under strict regulations, from the field to the final product.

Theeventconcludedwithadinner,offeringparticipantstheopportunitytoexchangeviewsandenjoy fresh European kiwifruit in a friendly and professional setting.

TheEuropeanfruitscampaigncontinuestoimplementinformationandpromotionactivitiesinPoland, the Czech Republic, and Greece, aiming to bring fresh European fruits closer to consumers’ everyday lives.

Staytunedfornewfruityrecipes,tipsandeventsatwww.european-fruits.eu

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.